Monumental
Retro-Fit Project
for the Re-branding
of all Interior Signage

Case Study

We were challenged with the task of replacing Dana-Farber Cancer Institute’s iconic logo across a multitude of interior sign types and across all locations throughout the main campus, as well as all the off-site facilities in a short period of time.

Our proven and trusted relationship with Dana-Farber Cancer Institute for many years led us to
develop a successful strategy for this massive re-branding project.
Their confidence in our team to not only accomplish this task under tight deadlines, but also save the institute time and money with our unique retrofit system, was of greatest importance.

Our team went to work developing a realistic, affordable approach
to changing out thousands of interior signs
throughout Dana-Farber’s main campus and all satellite facilities.

WOW!

Retro-fitting their sign system with a new pop of color and adding eye catching accent identifiers to offer better Sign System Solutions!

Creative Planning leads to easy wayfinding!

OUR PROVEN PROCESS

PLAN

DESIGN

BUILD

MAINTAIN

Our talented team was able to produce all of these signs on time and in budget, making sure to incorporate all critical new logo design standards. Dana-Farber Cancer Institute now how has a consistent, visible new brand at all locations. From Design, Production, Installation and Project Management, our whole company came together to take on this sizeable challenge, and insure this project was a success.

TEAM DIRECTOR:

Erin Deshler

Director, Planning & Design

Project GALLERY

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